ART: Brandalism: Reclaiming the UK Visual Landscape


“Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It’s yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.”
- Paraphrase by Banksy of graphic designer/writer Sean Tejaratchi in Crap Hound no. 6, July 1999.
This well-known quote neatly sums up the philosophy behind The Brandalism Project, a group of UK artists who have launched what they are calling, “the world’s first international, collaborative subvertising project.”
“We are tired of being shouted at by adverts on every street corner,” Brandalism state on their website, “so we decided to get together with some friends from around the world and start to take them back, one billboard at a time.”
In the run up to the London Olympics, 25 Brandalism artists assailed over 30 billboards and other advertisements in Manchester, Birmingham, Leeds, Bristol, and London and used them as canvases to create original art. Some Brandalists modify the text or visual elements of a billboard in order to turn its commercial message on its ear, as in “Health Warning” (Levenshulme, Manchester) by artist Shift//Delete; others simply paper over the advertisements or install their work on blank billboards.